When Nick Grams from Giorgio’s of Gramercy signed up with a web site from Executive Dining Club he did not realize it but he needed a web site in the worst way. Nick was essentially running three businesses from his restaurant with no online presence. He has a successful dine in restaurant; a take-out and delivery business; and a catering enterprise that provides catering to some of New York City’s most prestigious firms. Three weeks after meeting with EDC, Nick had a web site - www.giorgiosofgramercy.com. Total cost: $700. That was 3 years ago…

Today, to hear it in Nick’s own words, “The site EDC has created for me has made an enormous impact on my business. For my catering division, the site has boasted business over 20%. Many of my clients are pharmaceutical reps that work odd hours and have very limited access to menus. They now have easy access and can order 24/7 and they do. At least 4 to 5 times a week we get catering orders in the middle of the night! We are now processing over $15,000 a month in catering orders online.

“For my dine in customers, they can visit the web site and see photos of the food and décor as well as all our menus plus our wine list. They can get directions to the restaurant and they can then make reservations 24/7 through an online reservation company that EDC has set up a link with. On weekends we don’t open until 6 pm so allowing customers to make reservations during this time period is hugely important for us and allows us to fill tables that would otherwise be empty.”

“For my takeout business, my menu is now available online. We used to get calls daily from customers wanting us to fax the menu and we still get occasional calls but now we just refer them to the web site – from there they can order online or over the phone. Most of our customers now prefer the Internet since it saves all their orders and makes it simple. Plus the restaurant can be hectic at night – with all the background noise placing an order on the phone can be a hassle for both the person ordering and my staff. In short, we are extremely happy with EDC and the web site – it has definitely impacted my bottom line and helped propel my business into the 21st century. ”