“I knew email was a great way to stay current and connect with my customers, but I never expected my sales to increase 15 - 20%.”  Only six months after first implementing an email marketing program with Fishbowl, Tim Castañeda, owner of Zumba Mexican Grille in Royal Oak, Michigan, is seeing big results.  “I started the program in an effort to reach out to my customers, and in return I got a big boost in customer loyalty that I hadn’t anticipated.”

For Castañeda, setting up an email marketing program to reward his guests was a no-brainer.  “Once I found Fishbowl to manage my email marketing program, I was able to quickly and easily send out special offers and announce new menu items to my loyal customers after they had left my restaurant.  The response was great.” 

Castañeda chose Fishbowl, because they know the industry. He found that their email programs fit his needs as a restaurateur.

 “For one email blast, we announced we would serve breakfast for a one-time only event—huevos rancheros and breakfast burritos, the works.  My employees and I were actually closing Zumba early that day to cheer on our home team, the Tigers, but breakfast was such a hit we had more sales than we had on a full work day.  Fishbowl gives us a practical, instant way to get the word out and, after 33% of our e-club members opened our email, we had an impressive turnout.”

With this one campaign and valuable promotions, Castañeda and Fishbowl keep Zumba’s guests coming back for more fresh Mexican fare.