When CrêpeMaker, a hand held crêpe concept, contacted The Franchise Edge in 2006, the company was a six unit chain fighting to maintain consistency in stores while trying to determine its future growth strategy.

According to CrêpeMaker owner, Chris Hoffman, “We needed help streamlining our operational procedures in order to improve unit-level efficiency and consistency before we grew any larger.  The Franchise Edge worked with us to identify the necessary changes and then documented them thoroughly when creating our franchise operations manuals.”

Paul L. Samson, founder and president of The Franchise Edge, says the company also played a key role in CrêpeMaker’s franchise sales effort.

“The Franchise Edge created a franchise sales and development plan for CrêpeMaker, including a marketing budget, territory analysis and lead development strategy,” says Samson. “We then handled the entire sales process, from the lead development all the way through the franchise sale.”

The results have been “crêpe-tacular.”

In less than two years, The Franchise Edge helped CrêpeMaker sell 18 domestic units and then expanded the brand internationally with a 10 unit development agreement in Central America.  Today, CrêpeMaker is the fastest growing crêpe company in the U.S., with additional locations slated to open in the near future.

“We knew from the beginning that we had a winning concept,” continues Hoffman. “But The Franchise Edge helped us tell our story and turn it into a real recipe for success.”